„All our brands help our customers fulfill their dreams of developing themselves individually while enjoying the highest possible extent of security – each brand by contributing on its own and all brands together.“
Our W&W Group Financial provision. Diversity. Solidarity.
At W&W Group, it is our mission to provide our customers with reliable help in the topic of financial provision. The solutions offered by our companies are as varied as the wishes of our customers.

Our Mission
The W&W Group is a financial services group that originally emerged from the merger of the long-established companies Wüstenrot and Württembergische. Financial provision represent the essence of the Group's business activities. Two divisions, nine brands and 17 companies are now part of this corporate group.
Together, we have a mission that unites us in our daily thoughts and actions:
Thus, we – the W&W Group – want to be our customers‘ most valued partner in all matters of financial security providing excellent service and product quality.
And that is precisely what our customers particularly appreciate. The service quality, expertise and customer focus of our corporate group. Thanks to an extensive network of cooperation and partner distributors as well as brokerage and direct activities, we can reach more than 40 million people in Germany. As the W&W Group, we are continuing to focus on growth in the future and have already established ourselves as the largest, most independent and customer-focused financial services provider in Baden-Württemberg.

Jürgen A. Junker on the strategy programme
„The W&W Group is one of the most efficient and experienced providers of financial provision solutions in Germany.“
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Our diverse brands and companies Structure of the W&W Group

W&W AG is the strategic management holding company managing the interests of the entire W&W Group. W&W’s central and service companies are capable, reliable partners who provide additional services for the entire Group.
Wüstenrot & Württembergische AG
W&W Asset Management GmbH
W&W brandpool GmbH
W&W Informatik GmbH
W&W Interaction Solutions GmbH
W&W Service GmbH
Housing division:
Wüstenrot is the capable partner for everything related to housing: From home loan and savings financing to residential and urban development, property brokerage and energy consulting. Wüstenrot helps customers to realise their desires for individual development in life.
Wüstenrot Bausparkasse AG
Wüstenrot Immobilien GmbH
Wüstenrot Haus- und Städtebau GmbH
Wüstenrot Energieberatung GmbH
Insurance division:
From property and casualty insurance, through life and pension insurance, to long-term care and health insurance. Württembergische offers complete peace of mind to private and business customers.
Württembergische Versicherung AG
Württembergische Krankenversicherung AG
Württembergische Lebensversicherung AG
Württembergische Rechtschutz Schaden-Service GmbH
Württembergische Vertriebspartner GmbH
Allgemeine Rentenanstalt Pensionskasse AG
Insurance division:
The Adam Riese digital brand stands for simple, high-quality insurance products at fair prices. Customers can compare prices and products via brokers or online themselves and take out policies directly via broker pools, online comparison sites or the company website.
Adam Riese GmbH
Our values lead us!
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Solidarity creates a sense of community
In our W&W Group – with its multitude of people, brands and companies – we rely on a strong foundation: the sense of community that has shaped our company from the very beginning.
This means that we work together cooperatively and in a spirit of trust, assuming responsibility both personally and jointly across divisions. -
Solidarity increases joy
Our mission is to accompany all customers of our W&W Group on their way with sincerity and joy. We have a sincere interest in them and want to pursue goals with them and alleviate their concerns.
This means that we fulfil and optimise customer needs at all contact points. -
Solidarity enables openness
In our W&W Group, we have a common goal and yet we are different. We exchange ideas and help each other in a spirit of trust, so that everyone can use each other's experiences and successes for further development.
This means we help each other, give encouraging feedback and are open to new ideas. -
Sustainability
The W&W Group has not just recently taken sustainability for granted. Responsible behaviour and social commitment have a long tradition within the Group and are a core component of its strategic orientation.
This means that we act responsibly with a view to future generations. -
Solidarity increases courage
In our W&W Group, successful traditional brands and young up-and-coming brands are resolutely facing up to the digital challenges. We courageously take innovative paths and live a common and profitable error culture.
This means that we think and act entrepreneurially, develop ourselves further and see change as an opportunity -
Solidarity creates added value
Progressive reason guides our corporate strategy. Our solidarity enables stable value orientation, economic efficiency and a lower risk, allowing the sustainable continued existence of our W&W Group and at the same time attractive returns for our owners.
This means that we are growing sustainably and set ourselves ambitious goals. -
Solidarity means commitment
History connects the companies of our W&W Group in a very special way. We keep this commitment alive – as a responsible employer, business partner, company founder and supporter of public life.
This means that we act sustainably and assume social responsibility.