Steinfelsen im Innenhof vom Campus

The history of the W&W Group Our experience for your future

The companies of the W&W Group can look back on a long history. Their roots go back to 1828 and thus combine more than 190 years of experience in serving their customers.

    Schild der Gesellschaft: zwei rote, ineinander verschlungene Hände auf schwarzem Grund, Symbol des Gegenseitigkeitsvereins

    1828: Founding Württ.-Feuer-Versicherungs-Gesellschaft First southern German property insurance

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    alter Brief der Gründung der Allgemeinen Rentenanstalt

    1833: Foundation of the Allgemeine Rentenanstalt (ARA) First German pension insurance

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    Schwarz-weiß Bild von Georg Kropp

    1921: Association of Friends, Wüstenrot Wüstenrot – The origins of home loan and savings

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    grünes Schild der Allgemeinen Rentenanstalt

    1923: ARA and Württ-Feuer come closer together Mutual participation

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    1924: The building society is founded Birth of the building society

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    Schwarz-weiß Bild mit Pferden auf dem Feld vor Wohnhäusern

    1949: Founding of Hausbau Wüstenrot Inventor of the condominium

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    weißes Paragraphenzeichen vor einem grauen Hintergrund

    1971: Württembergische Rechtsschutzversicherung Württembergische Versicherung grows

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    Logos der Württembergische, Allgemeinen Rentenanstalt und Leonberger untereinander

    1974: Cooperation with Leonberger Bausparkasse To round off the portfolio

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    Logo Wüstenrot Stiftung

    1990: Establishment of the Wüstenrot Foundation Showing initiative – effecting change

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    Eins Fels am Meer mit einem Paar in die Ferne schauend bei einem Sonnenuntergang

    1991: The Württembergische Insurance Group The rock in the surf

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    Logo und Wüstenrot der Württembergische untereinander

    1999: Merger of Wüstenrot and Württembergische The foundation of the W&W Group

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    Abbildung der Namensaktie von der Leonberger Bausparkasse

    2001: Merger with Leonberger Bausparkasse AG Wüstenrot grows

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    Schwarz-weiß Bild mit Pferden auf dem Feld vor Wohnhäusern

    2005: Acquisition Karlsruher Lebensversicherung AG Württembergische takes over Karlsruher

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    2008: Modernisation of W&W commences A common logo

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    Gebäude vom Standort Bad-Vilbel

    2009: Wüstenrot on the path to growth Takeovers and sales cooperation

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    2017: Foundation of Adam Riese GmbH Corporate Startup

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    Braunes Hochausgebäude in grüner Landschaft

    2018: Wüstenrot acquires Aachener Bausparkasse Continuing on the path to growth

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    2021: treefin becomes W&W Interaction Solutions W&W Interaction Solutions GmbH is founded

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    2024_Bilanz-PK

    2023: New headquarter and consolidation of value creation Further development within the W&W Group

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    2024: Wüstenrot turns 100 and continues to grow Tradition and evolution

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Tradition and evolution 2024: Wüstenrot turns 100 and continues to grow

Wüstenrot Bausparkasse AG and the magazine ‘Mein Eigen-Heim’ are celebrating their 100th anniversary. In this anniversary year, the Bauspar Museum (building on the left), located in the former residence of Bausparkasse founder Georg Kropp, is being expanded (building on the right) to provide more usable space and room for conferences and exhibitions. The keynote speech was given by former Federal President Prof. Dr Horst Köhler.
In addition, Wüstenrot will become the new owner of start:bausparkasse AG (formerly Deutscher Ring Bausparkasse).

2024_Bilanz-PK

Further development within the W&W Group 2023: New headquarter and consolidation of value creation

The W&W Group moves into its new headquarter in Kornwestheim: the W&W Campus. The state-of-the-art office complex offers around 4,000 workplaces and thus a new shared home for around 6,000 employees.
In addition, the vertical value chain of Württembergische Versicherung AG is being deepened with a 25% stake in the motor vehicle claims adjuster riparo GmbH.

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W&W Interaction Solutions GmbH is founded 2021: treefin AG becomes W&W Interaction Solutions GmbH

In 2021, treefin AG will change its name to W&W Interaction Solutions GmbH and thus focus on the development and operation of customer interaction and data analytics solutions. As an agile software developer, W&W Interaction Solutions GmbH designs, among other things, portals and apps or optimizes digital processes for its partners from the financial services industry.

Braunes Hochausgebäude in grüner Landschaft

Continuing on course for growth 2018: Wüstenrot acquires Aachener Bausparkasse

With the takeover of Aachener Bausparkasse AG (ABAG), Wüstenrot Bausparkasse AG continues on its growth path. Existing portfolios are taken over and the sales force of the cooperative building society is expanded to include several new major insurers. The market position is strengthened.

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Corporate Startup 2017: Foundation of Adam Riese GmbH

Adam Riese GmbH was founded by the W&W Group in 2017. In this young corporate start-up, insurance is rethought: simple products of high quality, consistently priced according to need and risk. As an independent company and with its own brand, Adam Riese sees itself as a direct insurer for those who want to focus on the essentials. Insuring not by rule of thumb - but according to Adam Riese. Only what counts.

Gebäude vom Standort Bad-Vilbel

Takeovers and sales cooperation 2009: Wüstenrot on the path to growth

In 2009, Wüstenrot acquired Victoria Vereinsbank Bauspar AG based in Munich. One year later, Wüstenrot Bausparkasse also took over Allianz Dresdner Bauspar AG in Bad Vilbel (near Frankfurt). Sales cooperation with the ERGO Group, HypoVereinsbank and Allianz subsequently further strengthen the sales force of Wüstenrot Bausparkasse.

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A common logo 2008: Modernisation of W&W commences

In 2008, the Group adopted a uniform brand image. The red W&W square has stood for a common culture since February 2008 and connects the parts of the Group as a common theme.

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Württembergische takes over Karlsruher 2005: Acquisition Karlsruher Lebensversicherung AG

In October 2005, Württembergische Versicherung acquired a majority stake in the Karlsruher Insurance Group. Over the course of several years, the Karlsruher companies are merged with the companies of the Württembergische Versicherung. The Karlsruher brand is retained as a special sales brand.

Abbildung der Namensaktie von der Leonberger Bausparkasse

Wüstenrot grows 2001: Merger with Leonberger Bausparkasse AG

Wüstenrot Bausparkasse AG merged with Leonberger Bausparkasse AG. The Württembergische Insurance Group has held a majority interest in the company since 1974.

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altes Logo der Wüstenrot

The foundation of the W&W Group 1999: Wüstenrot and Württembergische merge

In 1999, the long-established companies Wüstenrot and Württembergische merged to form the Wüstenrot & Württembergische Group (W&W). Their product portfolios perfectly complements each other.

Eins Fels am Meer mit einem Paar in die Ferne schauend bei einem Sonnenuntergang

The rock in the surf 1991: The Württembergische Insurance Group

The Württembergische Feuerversicherung and Allgemeine Rentenanstalt merge to form the Württembergische Insurance Group. Württembergische Versicherung AG and Württembergische Lebensversicherung AG are established.
A year later, the first company advertisements were broadcast on national television with the slogan "Der Fels in der Brandung" (The pillar of strength). With the exception of minor changes, this has remained the slogan of the company to the present day.

Logo Wüstenrot Stiftung

Showing initiative – effecting change 1990: Establishment of the Wüstenrot Foundation

The Wüstenrot Foundation was established in 1990 by the "Gemeinschaft der Freunde", (Association of Friends), the founder and sponsor of the first German home loan and savings bank. Through Wüstenrot Holding AG, the Wüstenrot Foundation is today the majority shareholder of Wüstenrot & Württembergische AG, making it the actual patron of the W&W Group. The foundation is active and funds activities in the areas of monument preservation, science, research, education and art and culture. In doing so, it initiates, conceives and implements projects primarily on its own, but also promotes the implementation of outstanding ideas of other institutions.

Brand logos of the cooperation partners

To round off the portfolio 1974: Cooperation with Leonberger Bausparkasse

The Württembergische Feuerversicherung and Allgemeine Rentenanstalt start their cooperation with Leonberger Bausparkasse AG. A square of bars symbolises the concentrated strength of the two Württemberg companies Württ-Feuer and Württ-Rechtsschutz and Leonberger Bausparkasse.

weißes Paragraphenzeichen vor einem grauen Hintergrund

Württembergische Versicherung grows 1971: Württembergische Rechtsschutz-
versicherung

The Württembergische Versicherung expands further: Founding of the Württembergische Rechtsschutzversicherung.

Schwarz-weiß Bild mit Pferden auf dem Feld vor Wohnhäusern

Inventor of the condominium 1949: Founding of Hausbau Wüstenrot

The consequences of years of war can also be seen in the housing situation. Many people were glad to have a roof over their heads at all. It was therefore of the utmost importance to create living space quickly. In order to actively contribute to a solution, Wüstenrot, the first private home loan and savings bank, founded the non-profit housing organisation: Hausbau Wüstenrot. The first owner-occupied flats were built in 1949 and were the forerunners of the millions of condominiums subsequently built. The picture shows condominiums built in Ludwigsburg in 1952.
Since the merger with Wüstenrot Städtebau- und Entwicklungsgesellschaft mbH in 2001, the company has been operating under the name Wüstenrot Haus- und Städtebau GmbH.

Birth of the building society 1924: The building society is founded

On 16th February 1924, the association ‘Gemeinschaft der Freunde’ (GdF), founded in 1921, became the ‘Bausparkasse Gemeinschaft der Freunde Wüstenrot gemeinnützige GmbH’. It formed the cornerstone of what became known in 2001 as ‘Wüstenrot Bausparkasse AG’, the oldest existing institution of its kind. The first building society contract was signed on 7th April of the same year, and a few days later, on 24th April, the first issue of the Wüstenrot magazine ‘Mein Eigen-Heim’ (My Own Home) was published, the oldest information sheet for prospective builders in Germany still in circulation today. By the end of the year, 169 building society contracts had been concluded – by 1925, the figure had already risen to 10,632.

grünes Schild der Allgemeinen Rentenanstalt

Mutual participation 1923: ARA and Württ-Feuer come closer together

Both Württembergische Feuer-Versicherung and Allgemeine Rentenanstalt are converted into limited companies (AG) in 1923. This resulted in each company holding shares in the other. The relationship between these companies therefore goes back a long way. Around 70 years later, these two companies also formed the core of the resulting Württembergische Insurance Group.

Schwarz-weiß Bild von Georg Kropp

Wüstenrot – The origins of home loan and savings 1921: The "Gemeinschaft der Freunde" (Association of Friends), Wüstenrot

On the initiative of Georg Kropp, the forerunner of Wüstenrot Bausparkasse – at the time "Gemeinschaft der Freunde" (Association of Friends, GdF) – was founded with its headquarters in the small town of Wüstenrot in the State of Württemberg in May 1921. His aim was to create an association to create new opportunities for home building and retirement homes for the general public on a purely non-profit basis and in accordance with land reform regulations. He wants to enable families to own their own home and land. To Kropp, home loan and savings was far more than simply a good business idea as he genuinely wanted to help people from middle and lower classes to prosperity, financial security and a healthy life in their own homes.

alter Brief der Gründung der Allgemeinen Rentenanstalt

First German pension insurance 1833: Foundation of the Allgemeine Rentenanstalt (ARA)

At the end of May 1833, the Royal Württemberg State Government approved the statutes of the "Allgemeine Renten-Anstalt zu Stuttgart", the first company on German soil to commence pension insurance business.
In 1835, Friedrich Scholl founded a pension fund in Karlsruhe, which later becomes Karlsruher Lebensversicherung.

Schild der Gesellschaft: zwei rote, ineinander verschlungene Hände auf schwarzem Grund, Symbol des Gegenseitigkeitsvereins

First property insurance in Southern Germany 1828: Founding of the Württ. Privat-Feuer-Versicherungs-Gesellschaft

By the beginning of the 19th century, it was possible to insure moveable property, however only with companies outside the state of Wuerttemberg. For this reason, in 1825, the 29-year-old tobacco manufacturer Georg Wechßler from Ulm called for the founding of a "Württembergische Waaren- und Mobilien- und Brand Assekuranz" (goods, property and fire insurance company). Three years later, the "Württembergische Privat-Feuer-Versicherungs-Gesellschaft" opened for business in Stuttgart as the first private property insurance company in Southern Germany. In the first 5 years, 5,000 policies were issued and the company's sign appeared on more and more buildings in the state: two red hands entwined on a black background symbolising the nature of the mutual association.

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